TECHNOLOGY
Responsible for overhauling SHERA ’ s business processes to further engage and enhance the quality of its products and services , Vice President of Information Technology , Athikom Kanchanavibhu , has sought to fully disrupt the market , viewing technology as one of the key tools for growth , not only for distributors and retailers that sell SHERA ’ s products , but for its contractors , architects and home owners that use its innovations .
“ There is a lot of discussion at management level surrounding digital transformation strategy , how to integrate technologies and conduct surveys to understand not only our customers , but also our stakeholders ,” he says . “ We are in the middle of our journey with over 20 projects in progress . In the past 18 months , we have completed quite a number of
“ Consumers are now expecting products to be more varied in terms of patterns and colours . We need to be flexible enough to allow that tradeoff ”
— Athikom Kanchanavibhu , Vice President of Information Technology , Shera Public Company Limited
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