Business Chief APAC+ANZ Magazine December 2015 | Page 55

SUPPLY CHAIN interface and bringing collective data from all of its databases back to consumers from its legacy platforms .
The company ’ s new Santa Fe app allows customers to have immediate access to any information or updates they might need from the convenience of their mobile device . The app was launched in early 2015 , and even those who aren ’ t Santa Fe customers can download it to use for its destination services .
“ It ’ s all about having real-time , accurate information available to the customer ,” said Simpson . “ It includes anything you need at your new home , like the nearest café or a translator tool . Above that , it has personal details such as when you can expect household goods shipments to arrive , your personal flight times and any accommodation requirements you might have as well .
“ Think about all the different apps you use when you travel , and the Santa Fe app has all of those in one place .”
“ It ’ s simply an education process , as we ’ re taking customers on the journey of understanding that they can trust the information on the device ,” said Simpson .
“ We ’ re dealing with the challenge of having a whole bunch of disparate legacy platforms around the world . We ’ ve been very successful in being able to pull them together so the customer experiences one common location of information , and that is certainly a unique proposition for us .
With a team of highly trained moving professionals , Santa Fe makes it easy for each and every customer

“ We ’ re looking to use both technology and also our people in order to make some efficiency gains in order to give our customer the best service at the lowest possible price .”

– Santa Fe Wridgways CEO Andrew Simpson
www . santaferelo . com 55