Business Chief APAC+ANZ Magazine December 2015 | Page 17

EPORT

the industry — which was worth between $ 200 and $ 250 billion in 2014 — is constantly churning out new and innovative technology to keep up with demand .
This Year Smartphones and other mobile devices will allow us to “ compute everywhere ,” which is Forbes ’ number one strategic technology trend for this year .
“ As smartphone technology advances , smartphones will be used in new contexts and environments ,” said Forbes ’ contributor Peter High . “ Along with wearables , smartphones will offer connected screens in the workplace and in public . User experience will be key .”
The Internet of Things is another pervasive trend in 2015 . Smartphones are a major player in this move towards convenience , and will allow third-party designers and coders to produce apps allowing you to control the devices in your home ( from your lighting to your dishwasher and air condition ) with a touch of a button on your smartphone .
Wearables — a completely separate yet completely dependent technology — will also shape the smartphone market . Smartwatches will be the most talked about , especially with the launch of Apple ’ s Watch .
Smartphones too have connected you to something else : your wallet . Apple Pay started off strong with its launch at the end of 2014 , and is hoping to continue to attract big banks and big companies to allow customers to use the service . E-wallets will also connect to wearables , allowing people to pay for products and services with the touch of the wrist .
Last on the long list of trends is a stronger phone . As screen size , internal computing and cameras on phones have gotten astronomically better , it seems like the screen hasn ’ t quite kept up . That ’ s about to change . Rumours have Apple ’ s 2015 iteration of the iPhone having “ sapphire glass ,” a widely awaited smartphone feature .
Sound about right to you ?
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