TECHNOLOGY
INSTEAD OF LOOKING back on the year in technology , we ’ re following the trend in the industry and commenting on the race towards the future of innovation . Citrix , the American multinational software company , published their annual technology landscape report commenting on the global technology sector from 2014 to five years down the road . We had the chance to talk to Martin Duursma , the CTO of Citrix , to get an inside look into the report and to find out what he thought the shape of Australia ’ s technological landscape would be in the coming years .
This year ’ s theme is Joie De Vivre . How would you say its two meanings ( Joy of Life and Self- Actualisation ) really sum up the trends for 2014-2015 ? The quality of life in all aspects is significantly better than it was 100 years ago and with technology accelerating in computing , genomics and machine learning , it looks set to improve at an even greater rate into the future . We are getting to a point with technology whereby it is intuitive and easy to use ; we no longer have “ user manuals ” for technology products and we can pick up any product and use it within seconds . This ‘ state of being ’ with technology supports both components of Joie De Vivre as we have technology at our fingertips , such as digital assistants and crowd-sourced intelligence , making day-to-day experiences seamless and more enjoyable .
You predict freelance and creativity are going to become more of a necessity in the future of business . How much is this move truly going to affect the traditional inner structure of business ? With labour markets changing , the inner structures of businesses will change as they look to take advantage of the emerging freelance economy . The term ‘ purpose economy ’ suggests new workers are interested in purpose and experiences , rather than chasing the dream , which is why greater passion delivers better outcomes than chasing the dollar . This is both a social change and a change in how businesses work .
The changes taking place , coupled with advancements in technology enabling us to work from anywhere
16 December 2014