VIRTUAL EVENTS
DIGITAL STRATEGY
WHAT DIGITAL TRANSFORMATION MEANS TO ORGANISATIONS
• 52 % believe it enables worker productivity , via tools such as artificial intelligent ( AI ) assisted processes
66
• 49 % believe it has the ability to better manage business performance with data availability
• 46 % believe it helps meet customer experience expectations
Source : FinancesOnline
VIRTUAL EVENTS
Events is an industry hit particularly hard due to the impact of COVID-19 , alongside the travel and hospitality industry that supports it . As a result , conferences and trade shows have been cancelled or postponed due to mitigate the spread of the virus .
However , some of these events are turning to technology , transforming their physical event into a virtual one , something “ which in the end may not just be a 2020 phenomenon but the new standard for experiences ,” highlights Filev . It is unknown yet as to whether virtual events will drive business to the same extent that a physical one can , “ but if they can , their appeal may be lasting . With lower costs for attendees and promoters
AUGUST 2020