THE GROWING POWER OF DATA
generated support for investment advice . The report adds : “ The overwhelming majority in each country also said that sharing data should ensure that they are delivered personalised products and services for their investments .”
THE GROWING POWER OF DATA
Accenture ’ s report found : “ The wealth management industry has responded to the digitisation trend by investing heavily in building digital channels and solutions , and by introducing a wide range of self-service advisory and portfolio management methods — from risk-based and thematic investing to goals-based advisory .” However , while investment management firms have accrued vast amounts of relevant data , the report also found that the majority of industry players don ’ t yet have adequate means to fully make use of this information . Altering this state of affairs is going to be necessary if firms expect to more fully understand the needs and wants of their clients . “ Understanding today ’ s client behaviour requires much more than knowing
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