“ THE PROCESS OF IDENTIFYING AND IMPLEMENTING NEW TECHNOLOGIES , IS ALMOST THE EASY PART , AND IS NEVER THE END GOAL ”
— Eglantine Etiemble , Executive General Manager , IT and Digital , DuluxGroup
array of initiatives across the group , constantly evolving to adjust to the lessons we learn as we go ,” she says .
“ Changing our architectural approach , from monolithic long-term stack to a combination of SaaS and point solutions integrated into our ERP , was critical as well . DuluxGroup is really a combination of medium to large businesses ; more like a cooperative than one large organisation . So , we need solutions that are more like a Lego set , rather than a couple of big hammers .”
“ We ’ re focusing on small things , as well as larger scale projects . From an app that does one very specific job for our customers , to a large integrated ecommerce platform ,” explains Etiemble . “ The group approach had been to invest in one big project at a time – usually ERP – that would be implemented across the whole organisation over multiple years . Now we ’ re embracing the idea of disposable technology that we can build quickly for a specific value test , and then throw away in six months if needed .” “ This ability to create and deliver specialised software solutions at pace is key , given our focus on customercentricity and our particular organisational structure . There ’ s been a massive shift in understanding that one size doesn ’ t fit all . And that with the current pace of change , part of our technology stack is constantly evolving or being replaced ,” says Etiemble .
The DG Tech team members that Etiemble leads are clear in their roles as DuluxGroup business leaders . Technology isn ’ t the goal ; enabling DuluxGroup to achieve its ambitions is . A deep belief in co-creation ensures that a collective vision is developed in key areas such as digital marketing , innovation , and data and insights . “ We can ’ t do this in isolation ,” she
185 businesschief . asia