DULUXGROUP
Eglantine Etiemble , Executive General Manager , IT and Digital at DuluxGroup , discusses strategic ambitions , digital transformation and COVID-19
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I n much the same way that the First Industrial Revolution was defined by the adoption of mass production techniques and the adoption of machinery and methodologies that supported that shift , the global evolution into Industry 4.0 has been defined by digital transformation . But to really allow organisations to capture the benefits of the countless digital opportunities , deep shifts must be driven across business ’ operating models .
“ Everything seems to be a digital disruption or transformation these days ” notes Eglantine Etiemble , Executive General Manager of IT and Digital at DuluxGroup . “ This tends to create confusion and unrealistic expectations .” Etiemble is a strategy and technology veteran with more than 20 years ’ experience in diverse markets in over 20 countries .
“ Digital transformation . The same two words can represent so many different situations . At one end of the spectrum you have companies whose core business has been disrupted by digital alternatives . For them , digital transformation means changing their core business , their ‘ raison d ’ être ’, if they want
AUGUST 2020