DIGITAL INNOVATION STRATEGIES AND TECHNOLOGY TRENDS
“ We pride ourselves on being the company in our industry that drives innovation forward and invests ahead of the curve and ahead of our competitors ”
— Steve Reid , Chief People & Culture Officer , Ooh ! Media
been a massive uptake in the use of Microsoft Teams and collaborative tools where multiple people can work on the same document at the same time , making work easier and more efficient .” While these tools are not new , Reid explains it is the impact of COVID-19 which has forced the behaviour and understanding that this new way of working can be efficient , perhaps even more so than before . “ It takes 28 days to create a habit , and we ’ ve certainly had that time during lockdown to change our habits . Hopefully they will continue as we return to the office .”
DIGITAL INNOVATION STRATEGIES AND TECHNOLOGY TRENDS
When it comes to digital innovation strategies Reid states that the company prides itself on being leaders in the space . “ We pride ourselves on being the company in our industry that drives innovation forward and invests ahead of the curve and ahead of our competitors . Firstly , because we think that ’ s where the future is going and it is good for our company , and secondly because we also think that is where the industry is going , and it is good for the sector . In terms of our strategy around this , it is envisaging the future and what will make the biggest difference for our customers , and investing early , to ensure we are at the forefront of the innovation – leading , not following .” With this strategy in mind , oOh ! Media then identifies its competitive advantages from a technology standpoint . “ These are the innovations that we invest heavily in and look at internal resources to make sure we have the IP and knowledge internally to drive these innovations , as well as identifying where we should leveraging best practices from external partners - such
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