spritzer wines and is exploring the possibilities of CBD beverages in the US .
Despite the company ’ s success and popularity , Cate emphasises that there is still a lot of work to be done and that the evolution of its supply chain will be critical as it continues to adjust to rapidly changing consumer buying patterns . “ Supply chains are going to become more integrated , which creates exciting opportunities and synergies across logistics and
sourcing ,” she states . “ Our biggest opportunity will come from the different mindset and approach that needs to be implemented : optimising costs , increasing our market share , meeting customer expectations and creating potential competitive advantages .” Cate is convinced that , by clearly defining the company ’ s vision for the future and realising what capabilities a modern supply chain will necessitate , Molson Coors will be adopting a mindset rooted in growth and flexibility , with an accommodating attitude that will allow it to stay relentlessly focused on its long-term goals . “ Innovation isn ’ t just a single process applied to a specific area of the business ,” Cate concludes . “ It ’ s the result of capabilities existing within the company , which then enable ideas to be successfully developed and operationalised . Supply chain transformation is no different .”
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