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“ CONSUMER BUYING PATTERNS ARE CHANGING AT A VERY RAPID PACE AT THE MOMENT AND OUR WHOLE SUPPLY CHAIN MANAGEMENT HAS NEEDED TO ADAPT ”
— Jeanne Cate , Head of US Supply Chain Strategic Partnerships , Molson Coors by larger brewing companies is competition driven by consumer demand for craft beers which often have fuller flavour , greater variety and more of a local presence . Molson Coors has participated in the craft beer movement and has already achieved great success with its Blue Moon Belgian White brand . Using its superior industry breadth , Cate explains that “ the company maintains its edge by really tapping into this opportunity for new growth .” It ’ s an approach that has paid off impressively in the US market , where Blue Moon is the best
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