Business Chief APAC+ANZ Magazine August 2017 | Page 44

products , practices or procedures . In short , anything that is introduced must be positive for at least two of the PPP elements , and neutral for the third .
Kaatze gives a specific example of what this means for the business : “ At our plant in Shanghai , we have implemented a strategy to recycle our salt water . It technically helps us save some money but there is also an extra cost associated with the energy recycling process .
We found a solution to help the business use the extracted salt for our chlorine production . It is a win win situation : eventually we have a lower amount of salt impacting the environment and we can re-use the salt for our own processes .
“ When we look at our products , we look at the whole life cycle to evaluate how much energy we are using during the process - the carbon footprint of the production - but also during the product ’ s entire lifespan .
44 August 2017