Business Chief APAC+ANZ Magazine August 2017 | Page 14

PROFILE

of affordability , a mid-size boat of 50ft to 60ft is always manned by an individual and his family . However , here in Asia , we are quite fortunate as having a full-time captain and crew is extremely affordable , so no matter the size of the boat , typically everyone has either a crew or a captain .”
Yongsakul continues to describe the nuances of the two markets . “ In the West , in Europe particularly , they tend to go boating as a family or by themselves while here in Asia , people like to go boating in groups ; they like to come together , raft up , make a meal and go diving or snorkelling . The ethos of Princess Yachts is very familyoriented and so it ’ s fantastic that ’ s within the framework of what we do . Having a full-time captain and crew is

“ The business has generally grown as buyers have become more appreciative and attracted to the lifestyle pleasure and benefits that yachting brings ”

VRIT YONGSAKUL Group Managing Director of Boat Lagoon Yachting
14 August 2017