Business Chief APAC+ANZ Magazine August 2017 | Page 112

SUNSEAP

With green energy company Sunseap rapidly expanding across Asia , Lawrence Wu , Director and Co-Founder of the business , explains how this has been achieved with technological prowess and a devotion to customer need

As Singapore ’ s biggest and best-established clean energy provider , Sunseap dominates the industry with its innovative projects , the work it does with its strategic partners , and a holistic view of the energy business .

A licensed power wholesaler and retailer , Sunseap prides itself on maintaining excellent relationships with customers , taking the way they operate into account when working on a project , and doing everything possible to allow that customer to be as energy efficient as possible . In addition to corporate clients , such customers will soon include homeowners in public housing estates . This additional string to the company ’ s bow will undoubtedly prove useful as the business expands .
When the business was established , it was to fulfil a need in the market identified by Lawrence Wu , Director of Sunseap , and his Co-Founder Frank Phuan . While the latter had at least two decades of solar panel manufacturing experience behind him , Wu himself had been in mergers and acquisitions , and the combination of that expertise proved ideal to start an energy business .
Singapore was sorely lacking in green energy solutions at that time , and many other countries were striding ahead with wind , hydro , and solar energy . Power is also not subsidised in Singapore , so Wu and Phuan came together to look at the financial implications of creating
112 August 2017