SUPPLY CHAIN
plus west , north east and east China . In terms of services , DB Schenker in China conducts air freight , ocean freight , contract logistics , warehousing and land transportation .
“ Land transportation covers domestic distribution , rail transport to Europe , domestic rail and domestic trucking down to Vietnam , Laos , Thailand , Malaysia and Singapore ”, he adds .
DB Schenker ’ s operations in China also owes to many partnerships . The company has many strategic
Number of employees at DB Schenker globally
95,000
partners , including GLP , Goodman , Ningbo Port Southheat Logistics Group , Shanghai E & T Intl-Trans Co and AirBridge Cargo .
Investing in e-commerce To keep up with the departure from traditional business , DB
Schenker focuses on e-commerce . “ We see this as a growing way of doing business ”, Sorenson says . He explains that with traditional business , goods are imported into China , they are stored in a warehouse , then transported to a distributor or a store . The consumer then buys the product from the store . DB Schenker is involved in importing , warehousing and distributing to the stores .
The new e-commerce model differs . “ It doesn ’ t go through the stores . Sometimes , the goods come straight from overseas , in which case we are not involved , but in many cases the goods are distributed within warehouses in China ”, Sørensen explains .
“ If you are a fast fashion retailer and you sell goods online , the consumer will go online on Tmall or the company ’ s own website and then buy something . The order triggers a message to our system in the warehouse . We will pick the items , package them and prepare them for delivery . When
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