AXA SINGAPORE
In the modern financial services industry , the key to success is bringing the business closer to the customer . That ’ s the primary focus of AXA Singapore as the company is currently undergoing a digital transformation , with the end goal of providing a better service to its customers
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Our mission is to help customers protect their world and build their dreams ,” says DJ
De Villiers , CIO of AXA Singapore . “ You might be trying to protect your health and wealth but also live a certain lifestyle , save for education , retirement or buy a house , dreams you have for your future . That ’ s what we help people do , our core business is risk , helping people understand and navigate risk .”
A current trend across the financial services industry is simplification and data transformation and this is something that De Villiers recognises - customers across all industries are much more in control . De Villiers points to Uber as the perfect example , where the power has shifted completely from the taxi drivers and into the hands of the passengers .
“ In order to stay relevant and competitive it is essential , as a matter of survival , for large established financial services firms like AXA to get out of our comfort zone and go out there and meet our customers and give them what they want at their fingertips , which is what customers expect today ,” says De Villiers .
“ Customers are much more knowledgeable of the products available and everything is more accessible . They want more relevant services and products and they are not willing to wait for them anymore .”
106 August 2016