SUPPLY CHAIN
“ Our direct customer sells its products to someone and they ’ re the ones who won ’ t be happy if the goods don ’ t arrive on time ”
DB Schenker has to despatch orders within a very short period of time . To manage this amount of orders , the company hires a thousand extra people .
“ This is quite exciting and it shows the scale that you now have in China . Our customer this year expects to double that number , so the expectation this year is that we will get three million pieces , or roughly one million orders .”
When the customer makes an order , it goes into DB Schenker ’ s warehousing system . The warehousing system interacts with the company ’ s transport management system . After the order is despatched , the customers can then track their order .
“ Ultimately , the customer we
have to serve is our customer ’ s customer ”, Sørenson concludes . “ Our direct customer sells its products to someone and they are the ones who won ’ t be happy if the goods don ’ t arrive on time ”.
Moving forward DB Schenker is working hard to adapt to China ’ s “ new normal ” – its focus on e-commerce and sustainable recruitment is testament to the company ’ s efforts .
As Sørensen aptly summarises : “ It is about adapting to the winning industries . We make sure we understand where the future growth is going to come from so that we can not only meet the growth of the market but also exceed the growth of the market ”.
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