TAKE A SWIM IN THE DATA LAKE
digital strategy it is worth taking into account the mistakes retailers have made prior and learning from them , while also embracing the tools that are available to small businesses . Lost cost opportunities to test tools include taking advantage of free 30 day trials to decide if your business can actually benefit from their offering . An initial barrier , unless you are a major retailer or have spent some time cultivating a large online following , is to permeate the channels where your potential customers spend a lot of their time . With research telling us that the average young Australian checks their Facebook every 31 seconds — let ’ s start there .
“ Creating a Facebook page costs nothing , and is an important part of any company ’ s online presence .” ”
- Alexandra Tselios , founder of The Big Smoke
Facebook Creating a Facebook page costs nothing , and is an important part of any company ’ s online presence . A great way to test what customers will like is by embracing a hybrid approach of Facebook and Instagram . Twitter has proven to be less beneficial to Australian businesses and more about building personal brands , which is why it pays to focus on it if you ’ re a journalist focused on nurturing your own individual following , but less so if you are trying to sell a product .
One of the first impediments I see is that unless a business is prepared to spend $ 500 + a month boosting individual posts on their Facebook page ; it is becoming increasingly hard to reach the people who already like your stuff — let alone new customers who may convert into sales . So this needs to be part of your strategy but not your entire focus .
The reason we initially created our marketplace , The Emporium , was for brands that were unable to fund large Facebook advertising campaigns or Google Adwords . We created a browsing experience for our readers , to discover and share exciting brands
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