hospitality and finance space . But with inclusions of innovative tools such as Shopping Ninja from Invigor Group — a free plug-in for all Australians to find the best price for white goods or even alcohol — retailers are required to start paying attention to their offering and ease of access for new customers . Savvy Australians are fast focusing on the best deal , for the least amount of money .
I am not here to convince retailers to embrace digital . The facts speak for themselves and there will always be retailers who shun digital and still do well . But for those who require a
29