REINVENTING THE AUSTRALIAN SKATE INDUSTRY
season relevant year-round at a consistent pace . He also praised Aussies for creating the surf-and-skate lifestyle , which has had a big influence on the U . S .
“ Australians pretty much started the whole surf culture ,” Alwerud said . “ Billabong started [ in Australia ] and is the biggest surf-and-skate-lifestyle brand out there . Australians are very similar to Californians as far as the whole surf-and-skate culture , so we definitely see a large demographic there that is very similar to California .” Partnering with Life Rolls On Jelly Skateboards provides a unique riding experience , as the clear , bulletproof polycarbonate enhances the technical aspects of skating — increased stability , improved durability and functionality . Not only are the boards unique in their design , but BLOCK Risers are another innovation that adds value and intrigue to the product .
Alwerud is the first licensee for BLOCK Risers , a revolutionary skate product that can be used on any and every skateboard . This adds an aspect of functionality to the skateboards , as consumers will be able to slide a GoBLOCK or StashBLOCK into the universal BettyBOX Riser underneath the board .
“ Skateboards were just the start of the innovation ,” states the company ’ s website . “ We ’ ve reinvented the way your skateboard accommodates your lifestyle .”
The GoBLOCK mount can have a sports action camera easily attached so riders can film themselves , while the StashBLOCK provides riders storage space for money or keys underneath the board .
In the future , Jelly Skateboards plans to create a light customers will be able to slide into the BettyBOX for use at night , as well as a lock to prevent theft .
“ I think BLOCK Risers will be the next big thing because it ’ s a universal product that works on every board in the industry ,” said Alwerud . “ This block is ingenious and there are so many more things we ’ ll come out with that slide into the BettyBOX . Whatever our customers want , we ’ re going to make . The possibilities are endless .”
But Jelly Skateboards is about more than its product and profits .
Its Indiegogo campaign for the debut of BLOCK Risers is aligned with the foundation Life Rolls On . The non-profit
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