SMART BUILDINGS COMBINE TECHNOLOGY WITH HUMANS
been hammering at the U . S . market and have made a lot of strides getting into retail stores , but we get online orders and emails from Australia every week . We ’ ve noticed an uptick in sales in that region .”
While acknowledging international expansion certainly has its challenges — such as the high cost of shipping — Alwerud quickly discovered one of the best ways to grow his brand was through attending trade shows .
In fact , Jelly Skateboards ’ presence at the world-famous watersports and beach lifestyle tradeshow “ Surf Expo ” was one of the main reasons the company initially appeared in international shops .
“ You have your product out and there are thousands of people walking by it for three days ,” said Alwerud . “ All the big influencers are there .”
Alwerud said with Australia and the United States being in two different hemispheres and having opposite seasons , it keeps the surf-and-skate
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