AUSTRALIA ’ S TOP 5 FEMALE ENTREPRENEURS UNDER 40
She has also co-founded the League of Extraordinary Women , a young female entrepreneur initiative , with the vision to create a community focused on connecting young female entrepreneurs to form and create real relationships and friendships in the workplace . during the global recession , she was inspired by the fervour around a cupcake shop she visited while in New York City . She began baking at home ; requests turned into orders , and orders turned into catering large events with delicious cupcakes .
She founded Cupcake Central in 2010 with Thin Neu , just 9 months after she started baking from home . One of the things she is most proud of is the culture in the workplace , where the company is growing a team of young , passionate , dedicated staff .
Cupcake Central has expanded to three stores in 3 years , and Thai has since put out a cookbook titled Hatch That Dream , which references the bakery ’ s motto . Thai won Young Entrepreneur of the Year in 2013 , and credits her whole team with the honour .
Karen Cariss Pageup People Karen Cariss founded PageUp People , a single-platform , integrated talent management technology provider , with her husband Simon at the end of the dotcom era . The company has grown to over 60 employees on their software and consulting services , with clients like Coles , Origin , the National Australia Bank and BHP Billiton .
The company ’ s reputation as a leading brand in talent management is buoyed by the company ’ s financial stability in a less-than-stable business climate – PageUp People has never