Business Chief APAC+ANZ Magazine August 2014 | Seite 197

FOOD
to a world with growing demand for our premium product ”,
“ Maintaining and improving market access is our key priority ,”
SCA focuses on market access to ensure that there is a variety of market specifications available to accommodate the sheep industry ’ s diverse production systems ; to increase the competitiveness amongst buyers ; and overall to maximise the prices farmers receive for their product .
Australia has increased access to world markets over many years due to the quality of our product , its favourable disease status and world class food safety and integrity systems . Whilst sheepmeat exports have grown substantially , unfortunately both economic and technical trade barriers hinder our industry from realising its full potential .
In pursuit of freer trade , SCA works via an industry & Government partnership to ensure that access is not eroded through administrative , regulatory or policy impositions ; and to secure a more favourable export market environment through strategic trade reform initiatives .
Over the past 12 months we have continued to build international
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