Business Chief APAC+ANZ Magazine August 2014 | Page 186

AUSTRALIAN MACADAMIA SOCIETY ( AMS )
Macadamia are in high demand
Development program has also positioned the industry to take full advantage of the current boom .
New tree varieties currently being trialed by the nation ’ s best scientific researchers have 30 % higher yield and will be available from 2017-18 . As well , the ‘ Small-Tree High-Productivity ’ project ( which has just received a further injection of $ 3million from the Australian government ) will produce smaller , more efficient trees with higher yields , that are quicker to harvest , meaning lower production costs for farmers . In addition , a macadamias global health project – set to kick-off in 2015 – will provide the research needed to further support macadamias health proposition and take full advantage of consumers increasing awareness of the health benefits of nuts in relation to heart disease , diabetes and weight management which is helping to drive demand globally , as is the increased recognition of the macadamia nut ’ s versatility and exquisite , buttery taste . It can be found in up to seven aisles of the supermarket – from breakfast cereals to snack food , confectionary , ice cream and skin care . This year , the Australian Macadamia Society celebrates its 40th
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