Business Chief APAC+ANZ Magazine August 2014 | Page 17

FEATURE ARTICLE SHORTENED HEADLINE
All of the ‘ Big Four ’ banks now issue contactless cards , which have jumped payments in this form from 10 to 60 percent in 18 months
remotely in secure data centres . With the continued integration of smartphones into our daily lives , one may argue that storing banking details in a phone is inherently more secure than traditional cards simply due to the connection between consumers and their smartphones .
While it ’ s common to misplace a wallet or credit card , consumers are more accustomed to checking their phone throughout the day and would be likely to notice immediately if it went missing .
In the latest Advanced Payments Report , 76 percent of respondents named banks and financial institutions as the top players most likely to drive growth in mobile payments , and with the latest developments unveiled in Australia , it ’ s easy to see why . The real driver of growth , however , will be solutions that offer a seamless , integrated payment experience for consumers as well as manage the trust those consumers they have come to expect
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