pool their knowledge to find the best way of optimising the customer experience . Recognising this aspect of business as being fundamental to corporate strategies across both smaller and larger companies , the forum will seek to address key issues : increasing customer loyalty , improving customer satisfaction and how to generate more effective marketing . “ Customer Experience encompasses every aspect of a company ’ s offering – the quality of customer care , but also advertising , packaging , product and service feature ,” say the organisers . “ Customer Experience is created by the contribution of not only by customers value but also by the contribution of the company providing the experience .”
The event will be highly informative for business owners in a city famous for delivering world-class retail and tourism services .
77 asia . businesschief . com