CLARIANT
HOW CLARIANT MASTERBATCHES IS USING TECHNOLOGY TO IMPROVE SPEED , EFFICIENCY , AND SUSTAINABILITY
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A t Clariant Masterbatches we believe in a colourful world ! Few people outside the plastics industry know what masterbatches are . We are one of those obscure industries that are everywhere and in everything , yet no one knows of us ,” says Chris Hansen , Head of BU Masterbatches Asia Pacific . He , along with Gustavo Haruki Kume , Global Product Owner ( InstaColr ), and Sanjeev Sujan , Digital Program Leader for BU Masterbatches , are at the forefront of a digital transformation at the company .
“ Our business develops and produces color and additive concentrates , which are used by producers of various plastic articles with the purpose of getting the right colour and functionality ,” Hansen continues . Perhaps what most characterises the company is the complexity of its operations , serving over 20,000 customers across a range of industries , with products tailored to each customer ’ s specific requirements . Clariant Masterbatches at any point in time maintains more than 70,000 active products which are continually changing as customer ’ s
APRIL 2020