SUSTAINABILITY
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Today more , than 1.66mn farmers and workers are in Fairtradecertified producer organizations . In my view , no other organisation has done more to make consumers stop , consider and care where their food , drink , clothes and jewellery come from than Fairtrade .
Inspired by Fairtrade and consumer demand for ethically-sourced products , there is an emerging trend for manufacturers to develop their own sustainable sourcing models – even the likes of Tesco and Sainsbury ’ s are following suit .
While a proactive commitment to sustainable sourcing is to be applauded , setting up an entirely new sourcing model – and doing it well – is no mean feat . I speak from experience of converting English Tea Shop to run on a Creating Shared Value model throughout our supply chain from seed to cup . The impact of creating and implementing our own sourcing model has been profound not only for the farmers but for our business and all those in our community , or our Prajāva as we like to call it .
APRIL 2019