PEOPLE
58 as a consequence .” However , the creation of a smoke-free world is more than a gendered issue for both Salzman and Philip Morris .
“ We are a company committed to dramatic transformation ; we ’ re taking people from combustible cigarettes , either to quitting or to move over to something in our smoke-free portfolio ,” Salzman says . According to Philip Morris , 6.6mn people have already begun using the company ’ s flagship smoke-free device . The IQOS heats tobacco up to 350 ° C ( in comparison to the often-higher than 600 ° C produced by combustible cigarettes ). As a result , “ the levels of harmful chemicals are significantly reduced compared to cigarette smoke ”. Salzman ’ s experience at the helm of companies and PR campaigns with high budgets will , she expects , prepare her to orchestrate this monumental shift in strategy for the company that owns Marlboro , Chesterfield , Benson & Hedges , Virginia Slims and L & M , a collection of some of the most iconic cigarette brands in the world . “ This year is the
“ I hope my tombstone says : ‘ She helped the planet become a land of nonsmokers ”
— Marian Salzman , Senior Vice President of Communications , Philip Morris International
APRIL 2019