“ I have never seen a company that cares more about getting it right on this topic of inclusion and diversity ”

— Marian Salzman , Senior Vice President of Communications , Philip Morris International kind of background , and there aren ’ t many people out there who have a combination of global PR and bigger budget experience ,” says Salzman . “ It ’ s easy in the PR world to do a lot on a budget , it ’ s only at the CEO level where you ’ re going to have enough experience with big budgets – and obviously Philip Morris has the luxury of working with big budgets .” In 2017 , the US Federal Trade Commission reported that marketing and promotional spending by the nation ’ s largest tobacco companies was just shy of US $ 1mn per hour . From her role as the CEO of global PR firm Havas , Salzman certainly has the necessary experience .

On the other hand , Salzman is no

APRIL 2019