PEOPLE
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M arian Salzman , Senior Vice
President of Communications at Philip Morris , the world ’ s largest tobacco company , doesn ’ t smoke . As a veteran of three decades at the highest level of PR and marketing , Salzman has shaped the lens through which the world perceives some of its most iconic brands . From Apple ’ s ‘ Think Different ’ campaign to the digitalisation of Rolling Stone Magazine , and from the popularisation of the word ‘ metrosexual ’, to her latest role in transitioning the world ’ s largest cigarette manufacturer into a smokefree future , she has always been a bold wielder of conversational currency .
“ I ’ ve led a marketing communications and PR life ,” says Salzman . “ I ’ ve had something like 38 job titles over the years , but very few employers . I had my own company , which sold to Chiat \ Day , which became Omnicom . I worked at Omnicom twice over the course of six or seven years . I worked at WPP , I worked at Y & R as their first in-house Futurist , and then later on worked at J . Walter Thompson as Chief of Staff
and then Chief Marketing Officer . And then I worked at Havas for almost 15 years .” Since April 2018 , Salzman has served as the Senior Vice President of Communications at Philip Morris International and she can look back on a career spent at the highest levels of media communications and public relations , the battle for equal pay and equal respect , and the future of Philip Morris as a smoke-free company .
“ I think Philip Morris spent a long time searching for somebody who had my
APRIL 2019