eye contact . They used to call you by your name because you were one of their 100 customers . They knew you .” By using machine learning , bots , numerous data inputs he suggests , modern brands are recreating that “ back to basics ” service , but at scale .
Of course , different markets value different elements of service , and the needs of customers vary on a case by case basis . Between markets , Muthukrishna demonstrates , different technologies might be key to providing good service . “ In Malaysia , QR codes are a huge hit . In North America , they are not . In Singapore , reliability and predictability are very important to customers , whereas , in India , customers want to be wowed .” Helping Muthukrishnan and CloudCherry navigate these global markets is the
“ All of our focus and energies are on making sure our predictive analytics are ahead of the curve ”
— Vinod Muthukrishnan , CEO & Co-Founder , CloudCherry
47 asia . businesschief . com