Business Chief APAC+ANZ Magazine April 2019 | Page 23

“ I made a strategic decision to enable AI capabilities to drive our sales from day one . This includes chatbots for the consumer market and AI driven sales for all our direct sales teams ”

— Jacqueline Teo , Chief Digital Officer at HGC Global Communications
affected and how we can tackle these challenges in different ways ,” she says . “ Change is a certainty in this digital era and we must continuously look at where the dial needs to be in order to remain meaningful as a business and ultimately to our customer .”
HGC ’ s customer requires an increasing number of touch points with more direct connectivity and access . In response to this , HGC is exploring ways in which it can build out from its open platforms and leverage its data capabilities to better create true frictionless engagements with its customers , suppliers and partners . Teo looks at artificial intelligence ( AI ), virtualisation and infrastructure as the key technologies defining this journey . “ Data becomes much more meaningful with AI ,” she says .
“ I made a strategic decision to enable AI capabilities to drive our sales from day one . This includes chatbots for the consumer market and AI driven sales for all our direct sales teams .” The next set of digital functions to benefit from AI are already in progress and Teo would like to see this extended to its customers as well .
Additionally , Teo believes that the edge will become increasingly important to all segments as we enter a world of high volume , micro transactions driven by our growing love for all things ‘ smart ’, the internet of things and 5G services . Functionality and intelligence at the edge will increase and drive how HGC continues to virtualise access to cloud and network resources while enabling customers to virtualise their processes , prioritise their usage and dynamically use edge to optimise efficiency .
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