Business Chief APAC+ANZ Magazine April 2019 | Page 168

COUPA SOFTWARE
168 is growing rapidly every quarter .” It ’ s this community data – Coupa Community Intelligence – that has enabled the company to launch innovative , AIbased capabilities across its platform , including risk mitigation and fraud prevention .
“ We can use this community data and apply machine learning and artificial intelligence ( AI ) to it to deliver meaningful , prescriptive insights that empower businesses to make smarter spend decisions ,” adds Perez . “ We can also provide benchmarking that enables businesses to look at what peers are doing , and what you could be doing to reach your goals .”
User centricity and continuous innovation are key values at Coupa . For example , Perez points out how “ between 30-50 % of our releases are features that were requested by the Coupa Community .” As well as having a community of enthusiastic customers to rely on , Coupa has formed a rich ecosystem of partners to help business adopt Coupa to deliver business value . “ Early on , we looked to build a team of subject matter experts who would enable and co-implement spend

“ Coupa gives a measurable return on investment ”

— Gabe Perez Vice President Asia-Pacific , Coupa Software
APRIL 2019