Business Chief APAC+ANZ Magazine April 2019 | Page 161

CLICK TO WATCH : ‘ COUPA INSPIRE ‘ 19 – SPEND SMARTER TOGETHER ’ 161 end-users , or employees , may need to spend money in order to get the products and services they need to do their job and companies will also have procurement teams working strategically with suppliers ,” observes Perez . “ Today , business leaders are continually looking for ways to drive value , to move faster on mergers and acquisitions , to scale their companies and to get greater visibility regarding spend , and Coupa helps fill this need . The reality is that Coupa , unlike other business software , gives a measurable return on investment ( ROI ). At any point in time , you can show how the service , people , platform and the partners Coupa provides have driven measurable outcomes – something that is unique for a technology offering .”
Coupa has made a name for itself in the Software-as-a-Service ( SaaS ) space , becoming a ubiquitous tool in any CFO and CEOs toolkit . Indeed , Perez enthuses that “ what Salesforce is to sales , Coupa is to spend ,” allowing customers to gain greater visibility and control of their finances . One such client that has benefitted from this approach is global financial
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