Business Chief APAC+ANZ Magazine April 2019 | Page 156

COUPA SOFTWARE

Customers including Unilever , Salesforce , and Airbus look to Coupa ’ s business spend management platform to empower their businesses with visibility , control their spend , and unlock measurable value

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F or businesses striving to win in the global marketplace today , every competitive advantage matters . More and more businesses are looking internally to drive value , starting with their spend strategy . From procurement to expenses , organizations are trying to spend smarter and realize value from every investment , as well as mitigate critical risks across the supply chain . Business leaders know that profitability and growth are achieved not only by increasing revenues , but also by looking inside their organizations to cut waste and deliver value .

To ensure that value is delivered , business leaders are turning to the latest technology that empowers them with the visibility and control they need when it comes to business spend . These technologies , grouped under the category Business Spend Management ( BSM ), offer comprehensive cloud-
APRIL 2019