by heeding trends . For example , millennials don ’ t like phone calls – they want to send off a text and hear back . People are impatient and want instant answers . Applying AI and chat bots means we can respond immediately . In addition , the way we ’ ve built it , a company can get this system up and running within hours and days .”
“ Automation is key to what we ’ re trying to do ,” McGloin emphasises . “ It ’ s not AI for AI ’ s sake … while chat bots can be used to hold a conversation , we then have service bots which perform a particular task . It could print your banking statement or help you manage a journey … and because we use serverless technology , you can scale up to millions of transactions in an instant . Service bots aren ’ t just about chatting , but about performing a task , and our platform allows a company to orchestrate
29