HEALTHCARE its medical service offerings – customer service is as important to us as medical safety .
“ We ’ re not just any other consumer company you can buy products from and go . Our customers rely on our professionalism , they like our service and our brand , and we will be expanding our medical expertise to continue to stand out from other players .”
UMH sells treatment packages in advance , and it is the first in its sector to introduce the concept of a seven day cooling off period , whereby customers are eligible for a refund without explanation within seven days and there is no incentive for UMH staffs to attempt overselling or forcing customers to buy a particular package , because patients
“ Our strength is to offer medical service embedded with customer service ”
– Ms . Karen Chui , Director of Corporate Finance
have an escape clause regardless , and that patients are comfortable and confident in their choice .
It is a testament to this confidence that 83 percent of UMH ’ s key clients had unfinished packages in 2015 purchased new packages in 2016 , which is an important KPI for the company to achieve because approximately 70 percent of revenue comes from these key clients in 2016 . The minority of clients come to UMH through external referees , and thanks to its reputation as a high-quality service , very little advertising is required .
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