HEALTHCARE
was so named because celebrities used our gyms ; now , it ’ s because everybody wants to be a celebrity , and with how huge social media is over here , you can be a celebrity .”
Now , Celebrity Fitness ’ s main priority is expanding into second tier cities , thus stretching the power of the brand but still managing to maintain interest and excitement in smaller environments . This offers the company ’ s international experience to people who have never seen anything like it . It has also recently announced a merger with Fitness First Asia , furthering its reach : “ Now
the combined company has full Asian rights ,” Darby concludes , “ so we ’ ll be looking towards China , Taiwan , Vietnam , Korea – there ’ s lots of potential growth as the middle class grows here , continuing to open up opportunities . It ’ ll be a mixture of finding the right new market that both brands can go into , and building on what we have .”
www . celebrityfitness . com 69