HEALTHCARE adding value to their job role and ensuring they also enjoy the experience as much as the customer .
The business takes its influence even further outside of the gym , by teaming up with charitable organisations and awareness-raising movements and using its mainstream influence for good .
“ In Malaysia we do a lot with FIT Malaysia , which is a government initiative that ’ s concerned with obesity and diet ,” Darby explains . “ We also work with The Kidney Foundation , AIDS awareness , and particularly breast cancer awareness because we ’ re very female-orientated . Our members can be 60-80 percent female , so we have a campaign called # powertothegirls which raises awareness as well as female empowerment . That is especially exciting in countries where female empowerment still isn ’ t that common a concept .
“ Hashtag campaigns are becoming so big here ; Facebook is huge in southeast Asia , with Instagram and other such platforms gaining popularity . While some gyms don ’ t allow phones , we encourage people to share their experiences and selfies – which we call Selfits – which is great marketing coming from confident people who are proud that they attend the gym . In the early days , Celebrity Fitness www . celebrityfitness . com 67