HEALTHCARE normally associated with exercise .”
Some of the other unusual and wonderful features of Celebrity Fitness include a drumming-for-fitness class called Drums Alive , fun boot camp , Floating Yoga which allows 360 degree yoga , a hardcore cycling programme for time-poor members called Race 30 , a dance academy , virtual classes enabling trainers to run their programmes remotely , and many , many others .
It sounds like a dream for those of us who find gym environments uncomfortable and intimidating , but according to Darby , Celebrity Fitness isn ’ t so much filling a gap in the Asian market – it is the market .
“ There ’ s a concept in London which is not dissimilar , but there , it ’ s niche ,” he explains . “ Out here Celebrity Fitness is a mass market brand , whereas brands that are more globally famous like Virgin Active , are the more niche players . One of the reasons for our popularity is that Indonesia is
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a country that ’ s 97 percent Muslim , so the places people in the UK may go to meet friends such as going to bars and clubs are not as popular . An interactive fitness centre fills that void .”
Another reason for the brand ’ s appeal is the ever-changing roster of activities available that ensures continued interest from members and staff alike . Celebrity Fitness has formed relationships with inventors in the United States , with whom the The year that Celebrity Fitness arrived in Indonesia company will work on a piece of equipment and commit to buying a number of the end product in exchange for at least six months of exclusivity . By that time , Celebrity Fitness will know whether the item works and is popular thanks to member feedback .
“ Every quarter our members ask the same question : ‘ what ’ s next ?’,” says Darby . “ We survey them , have regular social media contact with them , and of course talk to our instructors and personal trainers . We have to search
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