FOOD & DRINK
ANOTHER 25 YEARS
What will Pizza Hut Pakistan look like in another 25 years ’ time ? While Ozanne confirms that robot waiters may not be an immediate priority as they are in China , he does see tremendous opportunity to maximise the brand ’ s reach .
But how much Pizza Hut can the Pakistani market accommodate ? “ Perhaps 150-200 standalone restaurants is a stretch , simply because of the market ’ s ability to absorb that many Pizza Huts .” The company is already based in 24 cities across Pakistan and evaluating many outstation locations , which have to be proven viable . “ There may be 180 million people living in Pakistan but the number of people that can buy pizza is far less than this , especially considering the rural populations of the country ,” Ozanne adds .
Nonetheless , the scope for different style setups is a lot larger , as Ozanne concludes : “ I think if we start looking at non-traditional stores then this number could look more like 300- 400 . Kiosks and partnerships with other venues would be key for this to happen . Pizza Hut was especially iconic 10-15 years ’ ago , and now we are a generation further down the line so people are growing up with Pizza Hut being familiar to them . There is a great opportunity to build on this heritage .”
www . pizzahut . com . pk 47