BUSINESS REVIEW AUSTRALIA
sometimes that ’ s what it takes . It ’ s yin and yang , and loving people for who they are as well as who they ’ re not .”
Around 10 years ago during the early days of RedBalloon , Simson said she had a very hectic lifestyle , balancing her executive requirements with taking care of a young family .
She had much to learn , and more importantly , needed somewhere to store the massive amount of new information so she could remember it .
That ’ s when Simson discovered her love of blogging , chronicling her experiences and discoveries . Today her site naomisimson . com has been recognised as the second best business blog in 2016 by Smart Company .
“ I see my blog as my ancillary brain ,” she said . “ I even do searches in my own blog to find out what
I ’ ve learned , who I ’ ve met and what books I ’ ve read .”
Simson points to the blog as a means of helping other people . “ I originally did it for myself and then made it available for others . It ’ s great . I ’ m happy to share what I ’ ve learned with anybody . Why not ?”
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