LEADERSHIP surrounding herself with employees who share the same core values , focusing on the ‘ how ,’ rather than the ‘ what ,’ of their specific behaviors . Simson insists skills , talent and technical ability can all be taught , but the way individuals treat one another can ’ t be .
“ Not a day goes by where I don ’ t hear a business person saying , ‘ People are the core of every business ,’” said Simson . “ But what they do is something completely different . When people come to work every day and believe in what you believe in , it ’ s great . There ’ s no greater sense of accomplishment .
“ It ’ s not easy . I knew I could only grow RedBalloon if I had alignment from the team and everybody was working hard , loving what they ’ re doing and having a deep sense of purpose .”
A HELPING HAND Aside from her success as an entrepreneur , Simson ’ s philanthropic efforts set her apart from others .
“ I want put my influence to things that could perhaps make a difference ,” she said .
12 April 2016