Business Chief APAC+ANZ Magazine April 2015 | Page 28

FINANCE
If the market is too crowded , it may be difficult for your startup to stand ou
good . Make sure accounting records are in order , a lawyer has looked over any sort of written out agreements and that everything is organised and easily accessible . Once you get the ball rolling with a serious investor , you ’ ll want to make things as easy on you and your staff as possible .
But to start : pick an industry that has impressive growth prospects and some existing competitors . There ’ s no way a field that will have future success is completely devoid of competitors . If no one is there , that means potential is probably pretty low . On the other side of the coin , a market with too much competition could be difficult to stand out it .
28 April 2015