MANUFACTURING to anyone who creates or sells New Zealand-made products within New Zealand .
There are more than 1100 members currently with the organisation , across 27 different business categories .
Members have access to a range of support and promotional opportunities to help them grow their business . The organisation represents all of businesses through their own website , and assists with marketing their products both in New Zealand and overseas .
Buy NZ Made also runs themed promotions throughout the year , which are circulated throughout the membership base and advertised through social media .
One of the most simple but powerful benefits is that members are able to use the Buy NZ Made logo on their products and marketing . This ensures they get maximum exposure with customers who are keen to support local business .
The logo has proven to be equally powerful on foreign shelves where customers are drawn to New Zealand ’ s clean , green image and growing reputation for innovation quality .
One of Buy NZ Made ’ s key marketing strategies has been their ‘ Clever Kiwis ’ campaign , which showcases the many achievements of Kiwi entrepeneurs .
Many of these businesses are discovering new ways to utilise natural resources , developing solutions for local and international demands and creating new production standards around the globe .
The Buy NZ Made campaign has received much support in return over the last few years due largely to concerns about the carbon footprint attached to imported products , as well as growing awareness surrounding the working conditions of employees overseas , FairTrade and the impact buying homegrown goods and supporting local business has on our own economy .
Obviously , the answer doesn ’ t lie entirely with Buy NZ Made but it ’ s a good start . The more success local businesses can create and sustain , the better it seems to be for everyone .
www . buynz . org . nz 171