MANUFACTURING platform as well , creating a major advantage for us ,” said Upperton .
Stabicraft also maintains another key advantage by focusing on its customers and end users . “ We have a massive dealer network throughout New Zealand , Australia and the U . S . A . We can tap into those entities , and make use of a lot of valuable information through them . In fact , we have a program where we capture a lot of that information and feed it back into our design ,” said Upperton .
Unmistakably Stabicraft To continue growing with strength , Stabicraft develops different ways to utilise the design process better and utilise external companies , leveraging their expertise , and funneling that into their design , while remaining true to their own DNA . As part of this , Stabicraft eagerly looks forward to the launch of its 1600 Carbon Series boats , which are going to be released in May in New Zealand .
“ One of the key aspects of our design philosophy demands that every Stabicraft be instantly recognizable as such ,” said Stabicraft ’ s Managing Director Paul Adams . “ Stabicraft ’ s 1600 Carbon Series with uncompromisingly sharp contours is the essence of our brand . According to an extreme , awe-inspiring look , which is eternally different but unmistakably Stabicraft , we are pushing the boundaries of what has previously been considered the norm in the marine industry .”
Company Information
INDUSTRY
Manufacturing
HEADQUARTERS
Invercargill Southland New Zealand
FOUNDED
1987
EMPLOYEES
68
REVENUE
$ 15 million
PRODUCTS / SERVICES
Stabicraft Marine has been synonymous with regional , domestic and international marine communities since its inception in 1987 . In a backstreet workshop in Invercargill , Paul Adams and Bruce Dickens built the first rigid hulled aluminium chambered boat , a Stabicraft 3.5 Dinghy , called the “ Ally Duck .” Managing Director Paul Adams has grown the brand from its humble beginnings in an engineering shop to a successful , modern manufacturing plant and embarcadero .
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