Business Chief APAC+ANZ Magazine April 2015 | Page 149

STABICRAFT MARINE
MANUFACTURING
Nowadays , Stabicraft ’ s boats are found in waters worldwide . They have standard models across four ranges : the original Fishers , the recreational Sports XRs , the robust Frontiers and their all-weather Supercabs . Around 600 boats are turned out from their Invercargill , New Zealand factory every year thanks to a dedicated staff of 68 . Their global team features 16 dealers in New Zealand , 14 in Australia , three in the U . S ., one in Alaska and one in New Caledonia .
Competitive Advantages A significant amount of Stabicraft ’ s strength in the marketplace comes from their pioneering positive buoyancy technology that ’ s been part of the company ’ s success since it started . “ That ’ s basically a rigid aluminium life ring around the outside of the boat ,” explained Upperton .
Innovation is one of the company ’ s strongest differentials . “ We constantly strive to keep ahead of the game through innovation . We have a large design and engineering team here ; probably the largest in the country of our industry . We practice some very advanced processes for capturing that innovation . This includes a design process that adheres

SUPPLIER PROFILE

Employees : 10 Established : 1989 Industry : Manufacturing and Supply of Marine Glazing , including fixed and opening windows , doors hatches and cabin windows .
Services : One stop glazing repairs and installations . Ongoing Projects : Continuous development of existing and new products .
Management : Brian Casey , Managing Director Mandy Bloomfield , General Manager Trevor Cockle , Production Manager
Website : http :// www . seathru . co . nz /

SEA THRU

www . stabicraft . com / 149