4 years February, July and October
RM44,160 Malaysian student
RM51,840 International student 2026 fees per year
CAREER PATHS Graduates can explore many roles in:
• financial analysis
• human resources
• digital marketing and advertising
• content writing
• accountancy
• international trade
• administration
• public relations
• corporate communications
• policy development
• research
• editing and writing.
BACHELOR OF BUSINESS AND COMMERCE AND BACHELOR OF DIGITAL MEDIA AND COMMUNICATION
KPT / JPT( R3 / 340 / 6 / 0099) 10 / 28- MQA / SWA0109
Understand how digital media shapes society to communicate and make business decisions effectively.
A deeper understanding of digital media from a broader context of history, along with critical thinking skills, will help you better manage your business from a communications standpoint.
You’ ll explore how new technologies in media can potentially forge social change, shape the future and elevate your business for success.
Specialising in two different fields will open up more career options as you pursue a career in either fields or in an entirely different industry with your joint expertise.
Accreditation
The Bachelor of Business and Commerce is accredited by the Association to Advance Collegiate Schools of Business( AACSB).
Course Structure
BUSINESS AND COMMERCE
• The business and commerce specified study will provide with a broad foundation and expose you to several business disciplines.
• The business listed major will develop your expertise in one discipline area. Turn to page 7 to choose from 11 areas of study.
DIGITAL MEDIA AND COMMUNICATION
• A core digital media studies component will give you a firm grasp of digital communication practice and research.
• A component that provides a broader grounding in communication and media studies will teach you key concepts and developments in media studies.
• A professional practice component that provides opportunities to apply your knowledge of digital and non-digital media systems to real-world situations calling for teamwork, policy design and advanced oral communication skills.
WHAT YOUR COURSE WILL LOOK LIKE 1( JULY INTAKE FOR NON-ACCOUNTANCY MAJOR)
YEAR 1
Semester 1 24 Credit points
BACHELOR OF BUSINESS AND COMMERCE UNITS
ACW1020: Accounting in business
MGW1010: Introduction to management
BACHELOR OF DIGITAL MEDIA AND COMMUNICATION
AMU1277: Media studies
AMU1160: Digital culture and society
Semester 2 24 Credit points |
ETW1001: Introduction to statistical analysis |
ECW1101: Introductory microeconomics |
AMU1278: Communication technologies and practices |
AMU6113: Media and global mobility |
YEAR 2 |
UNITS |
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Semester 1 24 Credit points |
BTW1042: Business law |
MKW1120: Marketing fundamentals |
AMU2453: Research methods in the social sciences |
AMU2007: Digital media and social change |
Semester 2 24 Credit points |
BFW1001: Foundation of finance |
Business and commerce listed major unit |
AMU2450: Contemporary media theory |
AMU2013: Digital media policy and governance |
YEAR 3 |
UNITS |
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Semester 1 24 Credit points |
Business and commerce listed major unit |
Business and commerce listed major unit |
AMU3010: Social media and communication campaign |
AMU2814: Transforming community: Project design and public relations for social campaigns |
Semester 2 24 Credit points |
Business and commerce listed major unit |
Business and commerce listed major unit |
AMU2145: Human computer interaction |
AMU3744: Workplace learning internship |
YEAR 4 |
UNITS |
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Semester 1 24 Credit points |
Business and commerce listed major unit |
Business and commerce listed major unit |
AMU3575: Task force: Responding to global challenges |
AMU3580: Digital Society: Engaging with the world |
Semester 2 24 Credit points |
Business and commerce listed capstone unit |
Capstone experience unit AMU3650: A world in crisis: multilevel responses to global emergencies |
AMU3029: Digital Asia research project |
Business and Commerce specified study Business and Commerce listed major Fundamentals in communication and media studies Digital media Professional practice 1 This course map is intended as a rough guide. Units listed may vary depending on intake, availability and the latest requirements.
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