4 years February, July and October

RM42,720 Malaysian student

RM50,400 International student 2025 fees per year

CAREER PATHS Graduates can explore many roles in:

• financial analysis

• human resources

• digital marketing and advertising

• content writing

• accountancy

• international trade

• administration

• public relations

• corporate communications

• policy development

• research

• editing and writing.

KPT / JPT( R3 / 340 / 6 / 0099) 10 / 28- MQA / SWA0109

Understand how digital media shapes society to communicate and make business decisions effectively.

A deeper understanding of digital media from a broader context of history, along with critical thinking skills, will help you better manage your business from a communications standpoint.

You’ ll explore how new technologies in media can potentially forge social change, shape the future and elevate your business for success.

Specialising in two different fields will open up more career options as you pursue a career in either fields or in an entirely different industry with your joint expertise.

Accreditation

The Bachelor of Business and Commerce is accredited by the Association to Advance Collegiate Schools of Business( AACSB).

Course Structure

BUSINESS AND COMMERCE

• The business and commerce specified study will provide with a broad foundation and expose you to several business disciplines.

• The business listed major will develop your expertise in one discipline area. Turn to page 7 to choose from 11 areas of study.

DIGITAL MEDIA AND COMMUNICATION

• A core digital media studies component will give you a firm grasp of digital communication practice and research.

• A component that provides a broader grounding in communication and media studies will teach you key concepts and developments in media studies.

• A professional practice component lets you apply your knowledge to real-world situations and in an internship.

WHAT YOUR COURSE WILL LOOK LIKE 1( JULY INTAKE FOR NON-ACCOUNTANCY MAJOR)

YEAR 1

Semester 1 24 Credit points

BACHELOR OF BUSINESS AND COMMERCE UNITS

ACW1020: Accounting in business

MGW1010: Introduction to management

BACHELOR OF DIGITAL MEDIA AND COMMUNICATION

AMU1277: Media studies

AMU1331: Introduction to internet studies

Business and Commerce specified study Business and Commerce listed major Fundamentals in communication and media studies Digital media Professional practice 1 This course map is intended as a rough guide. Units listed may vary depending on intake, availability and the latest requirements.

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